Tampico Beverages has launched “Discover your Tampico” campaign. The campaign rolls out in Chicago with outdoor billboards, mobile advertising, radio, print and guerilla sampling. The “Discover your Tampico” campaign, primarily targeting moms, features the headline “Discover Your Flavor” (Encuentra tu Sabor) and encourages consumers to “discover” the variety of flavors and sizes Tampico has to offer. “We understand the authenticity of the brand among Hispanics and general market consumers, especially mothers of young children, and hope to further extend our loyalty by continuing to develop flavors and sizes that resonate with our target consumers,” said Jennifer Pollack, Domestic Marketing Director for Tampico. Prior to the launch, extensive research was conducted in four markets– Chicago, Dallas, Los Angeles and Miami — to understand Hispanic and African American moms’ attitudes and perceptions of Tampico. The results were encouraging as it was reiterated that Tampico holds strong brand equity within these households. Children were found to be a key motivator when it came to flavors and brand preferences.