September is Fruits & Veggies–More Matters month, and for moms and families looking for creative meal and snack ideas that include more fruits and vegetables, Produce for Better Health (PBH) has posted 200 recipes on the Fruits and Veggies—More Matter website, http://www.fruitsandveggiesmorematters.org. A set of Get Smart! Fruits & Veggies–More Matters tips are also available online. These tips focus on ways to stretch your fruit and veggie dollars in these tough economic times; pack the lunch box in creative and innovative ways that get kids eating more fruits and veggies; and include more fruits and vegetables while hosting a holiday party or entertaining at an informal get-together.  Moms shopping for healthy options can also find the Fruits & Veggies–More Matters logo on over 1,000 different food labels in stores nationwide. To carry the Fruits & Veggies–More Matters logo, food products must meet strict nutrition guidelines for total fat, saturated fat, trans-fat, added sugar, fiber, and sodium content. Consumers can look for the logo on both nationally marketed, brand name products, like those from Green Giant, Sunkist, Welch’s, and others, as well as on the private label products of several grocery chains. Making the most of supermarket visits, many PBH member stores also will hold special education activities for kids, including fruit and veggie treasure hunts, guessing games, samplings and story hours. To compliment these supermarket events, online resources will be posted on the Web site to inspire Moms looking for ways to engage their kids in making healthy eating decisions. “We at PBH are devoted to helping Moms realize that it is not only important to meet their family’s daily requirements for fruit and vegetable intake, but it is affordable and easy,” said Elizabeth Pivonka, Produce for Better Health Foundation president and CEO. “Using strategies that focus on fruits and veggies that are fresh, frozen, canned and dried, as well as including 100% juice, allow families to learn which fruits and vegetables they enjoy, and which they will choose to meet their dailyrequirement, which ranges from 2 to 6 1/2 cups each day.”

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