NaturalPath Media, a sustainable and healthy living media network, has announced that it will exclusively represent advertising sales for, the leading online pediatrician voice in children’s health and parenting. will become the flagship publisher in NaturalPath Media’s newly launched Moms and Family channel.  Launched in 1995 by Dr. Alan Greene and his wife Cheryl, was one of the first online medical websites and was cited by the American Medical Association as “the pioneer physician website.” serves as a rich resource for parents and their children, featuring Care Guides on asthma, nutrition, and more, as well as a deep index of healthcare information, resources for pediatric healthcare professionals, and “House Calls”– live interactive chat sessions with Dr. Greene. The site also provides extensive community elements including the Parent’s Network, the Kids’ Zone and Teens Only, offering discussion boards, chat and Ask, Answer, Learn where readers post their questions and community members offer help based on their own personal experiences. Additional features include “Wikipediatrics”, the top 200 articles written by Dr. Greene in a Wiki format so readers can add to the knowledge base with their own expertise and Baby Names, a unique Baby Name Finder that tracks baby name popularity in real time.  “We’re thrilled to partner with, the most trusted online source for children’s health and the leading online community of parents seeking to raise their children in healthy and sustainable households,” said NaturalPath Media founder and CEO David Phillips. “Dr. Greene, who has been called the ‘Al Gore of Pediatrics’, has created a thriving community of parents seeking to educate themselves on health and parenting issues to make better choices for their children. His advice combines practical wisdom, warm empathy, a deep respect for parents, children, and the environment and will provide our marketing partners with the premium online brand for children’s health and parenting. The combination of and our other Moms and Family channel sites gives us a targeted, highly effective way to engage this affluent and influential audience.”