In an effort to spotlight early breast cancer detection and remind women everywhere, “don’t duck a breast exam,” Munchkin, Inc., designer and manufacturer of infant and toddler products, has announced the launch of its 3rd Annual Project Pink campaign which promotes the sale of signature pink bath ducks to raise money to benefit Susan G. Komen for the Cure. “As this disease can strike women at any point in their life, our goal for the Project Pink campaign is to help promote education, awareness and early detection,” says Doug Gillespie, Munchkin vice president of marketing. “Munchkin wants to help moms with the myriad of little tasks that stand between them and the quality time they spend with their children. With Project Pink, we’re playing a small role by reminding moms to focus on maintaining their health today so they can get back to what they love most about parenting every day.”  Project Pink is a multifaceted program involving both consumer and celebrity components, which are all brought together online through a new Web site at www.munchkin.com/ProjectPink. The program includes:

  • Email A Duck, Raise A Buck—This viral component enables individuals to email friends a virtual duck that reminds them to participate in routine breast exams.
  • By Your Own Duck—Munchkin’s 2008 limited edition Project Pink Bath Ducks are available online and at select retailers nationwide with 100% of net profits donated to Susan G. Komen for the Cure.
  • Celebrity Duck eBay Auction— Each week in October, during Breast Cancer Awareness Month, a number of celebrity-decorated ducks will be available for auction exclusively on eBay with all proceeds benefiting Susan G. Komen for the Cure.

Advertisements