As back-to-school season approaches, moms and dads across the country are planning to deal with sleepy students struggling with the tough transition from a carefree summer schedule to a back-to-school wake up routine. With the help of Wal-Mart and Disney, parents will have access to a unique solution featuring one of the year’s hottest pop sensations. Wal-Mart is offering free wake-up calls and customized activity reminders from Hannah Montana, star of the hit Disney Channel TV series.  By logging on to http://www.hannahmontanacalls.com, moms and dads can select the date, time and theme of their child’s wake-up call or activity reminder. “Disney’s Hannah Montana series continues to be a top hit among kids and tweens ages 9-14,” said Ron Johnson, vice president of retail sales development for Disney Consumer Products. “Through this promotion, Wal-Mart is adding some extra fun and excitement to the back to school season for all Hannah Montana fans across the country to enjoy.”  There’s no cost associated with signing up for the wake-up calls and they’re available anytime through Sept. 15, 2008. (Standard mobile phone charges may apply.).  “Child development specialists suggest that parents devote a week to prepare their kids for a back to school wake-up routine — and Wal-Mart is offering a way to do this and make it fun for the kids,” said Janet Bareis, vice president of corporate marketing for Wal-Mart. “From our Hannah Montana wake-up calls and activity reminders to a large assortment of licensed merchandise, we are making back to school easier for Moms and helping kids to get excited about heading back to class.”

Advertisements