Glam Media has announced that Womensforum.com, one of the oldest and most recognized women’s networks with more than 40 sites and over 6.7M unique visitors (comScore), will join the Glam Family Channel as an anchor partner in the Moms category. Glam Family focuses on all things parenting, pregnancy and baby-related.  “We are very excited to be joining the Glam Family,” said Jodi Beck, president and co-founder, Womensforum.com. “Glam Media’s sales force, agency relationships and vast knowledge of women’s marketers are exactly what we need to take Womensforum.com, already the fourth-largest Family property, to the next level. Joining forces with Glam Media will prove to be an unparalled combination.”  Glam Family is the most recent channel in the Glam Media vertical content network, which brings together premium media content and 500+independent publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences. The parenting channel is very important for Glam Media’s advertisers, and the company in part bolstered this category in response to agency demand.  “We are thrilled to have Womensforum.com, one of the top 5 networks in the Family category, with its more than ten-year track record of building content for women, join the Glam Family team,” said Ernie Cicogna, CFO, Glam Media. “They have a laser focus on content that appeals to moms and families, while providing advertisers a targeted and safe environment to reach this audience.”

Advertisements