OXY®, is continuing to help worried parents face future college costs with the second annual OXY® Cash for College Sweepstakes, available exclusively at http://www.oxymom.com.  “For more than 25 years, OXY® has been providing a clear face for millions of teens across America,” says Steve Smith, director of marketing for Mentholatum. “Last year we started the OXY® Cash for College Sweepstakes to give back to the many parents who purchase our products for their teens, and the response was overwhelmingly positive. This year, we wanted to give even more back so we increased the total prizes from $25,000 to $100,000.” In our research into moms, how they are going to pay for college is a top concern, he adds.  According to Smith, the sweepstakes continues to be a part of its current outreach efforts to moms of teen boys, whom research shows to be the primary purchaser of their sons’ acne products.  “Mom is usually at the forefront when it comes to dealing daily with their kids’ problems and planning for their futures,” says Smith. “We want to make sure we’re providing her with valuable resources she’ll appreciate.”