JOHNSON’S(R) has launched a new comprehensive marketing campaign,”Thanks, Mom,” as part of Johnson & Johnson’s company-wide Beijing 2008 Olympic Games sponsorship.  “Thanks, Mom” builds on a national television advertising campaign that showcases 2008 U.S. Olympians, including Shalane Flanagan (track & field), Sarah Haskins (triathlon) and Cullen Jones (swimming), among others, thanking their moms on a global stage for the profound role that each had in helping them achieve their Olympic dream. Each spot celebrates the special relationship the athletes have with their mothers, providing viewers with an unscripted peek into a personal side of their lives that they rarely witness. Personal archival home video footage and photographs further bring the stories to life, and make clear that though each story is unique, the sentiment is universal. The “Thanks, Mom” digital campaign at http://www.baby.com/thanksmom includes extended clips of Olympic athletes as well as an Olympic-themed animated cartoon featuring the voice of Mariska Hargitay and a cameo appearance by Janet Evans, five-time Olympic gold medalist in swimming; both stars are new mothers.  “Behind every Olympic champion is a mom, and JOHNSON’S(R) is proud to thank moms for the love and care they’ve provided to help their children achieve their goals,” said Fred Tewell, group product director of JOHNSON’S(R). “It’s truly inspiring to follow these Olympic athletes to Beijing and beyond.”

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