Azul Hotels by Karisma, a collection of Gourmet Inclusive® properties located throughout the Riviera Maya, Mexico, has announced a relationship with Fisher-Price®.  Azul Hotels and Fisher-Price will create the Azulitos Kid’s Program, a play program dedicated to children under five years old. Azulitos will open in conjunction with Azul Hotels’ new family-friendly properties – Azul Sensatori Hotel, by Karisma (October 1, 2008 ) and Azul Fives Hotel, by Karisma (December 1, 2008 ) in the Riviera Maya. Azulitos Kid’s Program will also be featured at Azul Beach Hotel, by Karisma, a hip boutique property for families located on a nine-mile stretch of secluded white sand beach, Bahia Petempich.  “We are thrilled to be working with Fisher-Price to enhance the guest experience at Azul Hotels by Karisma for young children and their families,” said Mandy Chomat, vice president of sales and marketing for Premier Worldwide Marketing, exclusive representatives for Azul Hotels by Karisma. “Fisher-Price is one of the most recognized and trusted names for parents everywhere. We are excited to team up with such a respected and valued company.” Added Kevin Curran, general manager and senior vice president at Fisher-Price, “Fisher-Price looks for partner brands that are committed to enriching experiences for families, and Azul Hotels are designed especially to bring family members together. They have a number of unique family playtime offerings that resonated with us, such as s’mores parties and sandcastle building contests. Our goal is to help create even more memorable family bonding moments at their properties with experiences like our fun, themed playgroups and an exercise program for mom and baby.”

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