As gas and food prices continue to rise, more and more families are struggling just to make ends meet. To address these concerns, Uniroyal® Tire has partnered with consumer advocate and family-savings expert Kimberly Danger to help educate Americans on easy ways to keep more money in their wallets. Working together, the pair will offer a year-long series of advice, eBooks and instructional videos; all are available for free on Uniroyal.com.  A series of four eBooks and 14 videos featuring Danger will be offered to the public throughout 2008. Topics include: “Starting the Year Off Right,” comprehensive advice for organizing your home and finances; “Hit the Road for Less,” creative ideas for a fun and affordable family road trip; “Shopping and Cooking Efficiently,” quick and easy ways to keep your family fed for less; and “Holiday Savings,” holiday entertainment, crafts and gift-giving for less. Danger will also be conducting television, print and radio interviews nationwide to help spread the word on her cost-cutting tips.  “I’m excited about this campaign because Uniroyal and I share some very common goals,” said Danger. “We both want to help families save time and money so their lives will be a little bit easier. Together, our goal is to help people become smart consumers so they can focus their money and energy on the things they value most.”

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