Six Apart, a blogging software and services company, has announced a partnership with Silicon Valley Moms Group as four of their influential “mommy bloggers” drive coast-to-coast during their Summer Road Trip ’08. Six Apart facilitated a sponsorship with General Motors which provided the group with a Chevy Tahoe Hybrid SUV that they are driving from Washington D.C. to San Francisco, all the while blogging about their experiences on the road.  The Silicon Valley Moms Group is a collaborative community of bloggers showcasing the ups, downs and everyday humor of motherhood. Approximately 200 women contribute to nine regional and demographic blogs. Four selected members are driving across the country and utilizing the latest technology to blog, photo blog and video blog about their trip. The adventure started on July 11, 2008, and will end when the bloggers arrive in San Francisco on July 17, 2008, in time for a SV Moms Group party and BlogHer ’08, an annual conference for a diverse community of women who blog.  “Six Apart Media and SV Moms are partnering to provide GM an effective way to reach influential mommy bloggers and their readers while following four adventurous women on a trip they’ll remember for the rest of their lives,” said David Tokheim, EVP of media at Six Apart. “At Six Apart Media, we are uniquely positioned to help bloggers and advertisers develop great marketing programs like Summer Road Trip ’08, providing both with strategies to tap into the power of social media.”

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