BabyCenter, LLC has announced the launch of a new social network. BabyCenter’s social network enables members to share and connect with each other and builds upon the experience and expert voice parents have depended on from BabyCenter for more than a decade. “Moms come to BabyCenter seeking trusted, personalized information, but they stay for the connections they make with other parents,” said Tina Sharkey, chairman and global president of BabyCenter. “Social networking has changed the face of communication and BabyCenter wants to bring together these parents in a place where they can easily share experiences, milestones, information and the joys and journey of parenthood.”   The BabyCenter social network is tightly linked with BabyCenter’s award- winning content including personalized age- and stage- based newsletters, which direct parents to related groups, topics, tags and other member- generated content. The experience provides parents with even greater access to the trusted information and support they have come to expect from BabyCenter.  In addition to connecting parents to each other, the new BabyCenter social network will provide brands with a place to communicate with their audience in a familiar and trusted environment where the community is driving the conversation. Within the new social network, brands will have the opportunity to sponsor groups or topics to start a dialogue with moms and gain valuable insights to inform their business, marketing and product strategies.

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