Learning Curve Brands is excited to announce the launch of a ground-breaking online program to better address the childcare needs and daily concerns of moms around the country. Far from the typical marketing approaches, this new program lets Learning Curve directly engage moms in an open, vibrant dialogue on issues relating to parenthood, child care, child safety and other important issues. At the same time, the program allows moms to return direct, hands-on product feedback and share conversation about some of Learning Curve’s most popular brands.  To bring this new program to life, Learning Curve has partnered with OpMom.com, a mom social network. OpMom.com provides moms with a unique combination of traditional social networking plus innovative lifestyle management tools. OpMom members can manage their family’s medical information & immunization records, plus organize and share their favorite family travel itineraries, recipes, party ideas and more. Regional features allow moms to rate and recommend local businesses. By combining information, organization, and conversation in one place, OpMom accurately mimics how moms actually connect with each other and manage their busy schedule in real life.  “What’s unique about this program is that it is seeking mom’s feedback in such an open and transparent environment,” said Paul Kallis, VP of Digital Media for RC2 Corporation, Learning Curve’s parent company. “True to the social media standards of today, it’s not as much about the products themselves, but more about discussing the needs, concerns and issues that these products are created to solve in the first place. Moms can share relevant ideas and conversation with each other, and at the same time provide valuable product feedback to us. And we’re thrilled to be teaming up with a vibrant social network like OpMom.com to ensure the program’s success.”

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