Bonnier Corp.’s Parenting Group has launched a new auto buying program powered by Zag and designed expressly for moms on, the web portal for Parenting and Babytalk magazines. “Cars for Moms” connects shoppers with Zag-certified dealers offering upfront, no-haggle pricing guaranteed in writing – and guaranteed not to exceed the current market average. The user-friendly “Cars for Moms” interface makes it easy to research new or used vehicles by providing detailed pricing, performance, technical and safety data on hundreds of models. The online platform also enables car buyers to seamlessly ascertain information on financing with new and used car purchases. “Our partnership with Zag enables us to give moms an easy-to-use tool that puts them in control of the car buying process,” said Greg Schumann, vice president and group publisher of the Parenting Group. “With 40% of families purchasing new cars specifically because of the birth of a new child, there’s a tremendous need for a program that serves this market and empowers them with the resources they need to make an informed purchase – and we’re thrilled to offer it exclusively to users.”