Nintendo’s Wii “Wii Would Like to Play” campaign, created by Leo Burnett, walked away a Grand Effie winner at the 40th Annual Effie Awards.  A key to the campaign’s success was moving beyond targeting youth with its digital gaming message and appealing to parents and elders.  Deborah Meyer, VP/CMO, Chrysler LLC and one of the award judges stated, “Leo Burnett’s marketing strategy for Wii will forever change the gaming industry and its dialogue with consumers.” 

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“’Wii Would Like To Win’ Grand Effie…And Did” Marketing Daily, June 5, 2008