Kool-Aid, the iconic soft drink that has stood for fun and refreshment for generations of children and their parents, has announced it will provide additional better-for-you options for consumers by introducing new and reformulated products this spring and in coming years.  The brand also announced a new partnership with KaBOOM!, the national non-profit organization that envisions a great place to play within walking distance of every child in America. Over the next year, Kool-Aid and KaBOOM! will build 24 playgrounds in cities around the country, provide grants toward building 20 more, and work with local communities, parents and children to encourage healthier and more active lifestyles.  “We understand that our consumers are looking for more choices that better meet the needs of their families,” said Kirstie Krall, senior brand manager, Kool-Aid. “We’re firmly committed to providing moms and kids with products that combine the great fun and flavor of Kool-Aid while providing better-for-you beverage options to help support a healthier lifestyle. And, in addition to offering new and improved products, we’re partnering with KaBOOM! to create great places to play for kids in cities around the country so that communities have somewhere to come together and get active.”

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