Marketing Daily is reporting that the age of the child affects mom’s spending more than household income.  New research from the NPD Group shows that household income doesn’t play a major role in how much moms shell out for their kids.   Says Anita Frazier, industry analyst for NPD, “Moms who only have kids older than 5 years of age spend approximately 35% more than moms with younger kids.”  The study also found that most of mom’s dollars are spent in the areas of clothing and entertainment.  Clothing is the biggest single category for discretionary spending among moms with children ages 14 and under, but overall, entertainment is a much bigger piece of the purchasing puzzle with the largest percentage being spent in the area of toys and board games and leisure activities.

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