In a move to lighten the load of modern day mothers, iVillage is revealing a special preview of Momtourage, a new online initiative featuring the people, organizations, and businesses that help moms manage the pressures of everyday life. A sneak peak of the program, which will launch this July, is available now on iVillage’s Pregnancy and Parenting Channel.  The initiative will be a two-way dialogue with mothers and invites them to make iVillage a valued member of their Momtourage. The iVillage Momtourage comes on the heels of a new survey from Roper and iVillage, in which mothers voice their concerns about how to manage it all, including family finances, single parenting, and child care.  Three in ten (31 percent) mothers surveyed say they are raising a child alone, and 48 percent report that their companies do not offer parenting benefits like flexible scheduling or cultures that makes it acceptable to bring their children to work when necessary.  “No mom goes it alone,” said Carla Drysdale, Managing Editor at iVillage.  “A Momtourage gives mothers the village they need to help them raise their kids every day,” said Drysdale, who counts her husband and the women she met online as part of her Momtourage. “They’re the people who allow us to navigate and conquer the jumble of responsibilities, circumstances, and choices that make up our lives and we hope to help women make iVillage an important member of their Momtourage.”

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