Shortcuts, a new free service for paperless online coupons from AOL, is making it even easier for grocery shoppers to save money by linking online coupons to their store loyalty cards. The first retail partner to endorse this program is The Kroger Co., the largest pure grocery chain in the U.S. with 2,487 stores in 31 states. General Mills, Kimberly-Clark and Kraft are the first partners to sign on to participate with coupons for their popular consumer brands.  Lucid Marketing will define and execute geo-targeted online media and word-of-mouth marketing promotions in support of the Shortcuts launch. In addition, Lucid is consulting in creative development and the tactical management of customers from registration through member retention.