If you want to reach moms, consider the mommy blog: According to research released at this month’s BlogHer Business conference, 46% of the 36.2 million women who blog have children at home. Blogs are the latest – and most economical — way to interact effectively with Gen X mothers – and Child’s Play Communications’ new service, Team Mom, can ease the way.  Launching now, Team Mom is Child’s Play’s very own, select group of influential mom bloggers who will regularly review our clients’ products and services. This team of opinionated, enthusiastic and Web-savvy mothers will get the word out and lead the conversations about our clients’ brands.  Team Mom joins the successful Web Mom Directory as part of Child’s Play public relations and marketing programs that specialize in targeting moms.