Electrolux is introducing a new line of stylish, high-performance kitchen appliances exclusively for North America.  The new line of premium kitchen appliances is designed to help today’s multi-tasking moms do what they need — and love — to do — better, faster and easier.  In order to penetrate — and connect with — the on-the-go, do-it-all target (women, ages 35 – 54 who are juggling career, family and volunteer responsibilities, along with a love of entertaining), the company is tapping America’s poster child for successful multi-taskers –Kelly Ripa — to star in a new campaign that will launch its newest premium appliance brand in North America.  “Just like our target, Kelly Ripa is a really amazing woman who appreciates beauty and performance and the way the right appliances can help you do more of what you want to do. And that’s what this new premium appliance collection from Electrolux is all about … helping today’s ‘do it alls’ be even more amazing,” notes Keith McLoughlin, president and CEO for Electrolux Major Appliances, North America.

 

 

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