CafeMom.com has secured $12 million in funding in a round led by the company’s (CMI Marketing, Inc) original investors Highland Capital Partners and Draper Fisher Jurvetson.  “CafeMom is a tremendous success with both moms and advertisers,” said Dan Nova, managing general partner at Highland Capital Partners.  “Clearly we have great confidence in the business model and see enormous growth potential for CafeMom.”  According to comScore MediaMetrix February 2008 data, CaféMom is the #1 site for women on critical engagement metrics such as page views and average minutes/visits.

CafeMom advertisers include P&G, Walmart, Playskool, Disney, HP, Kraft, General Mills, Nestle, Unilever, JCPenney, Johnson & Johnson, and Best Buy.

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