BOOMj, Inc. a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and adults over 35, has announced the BOOMj Expert Network. This community of leading authors, bloggers and content aggregators will launch with participation from more than 40 experts including among others Victoria Grace, president of Work It Mom.  Grace will offer advice for mothers who are part of the sandwich generation – those caring for their children, but who are still actively part of the work force and may even be taking care of their parents as well. “ caters to all age moms and we are glad to be offering specific content to the woman who is over 35 and dealing with both career and motherhood issues along with other family concerns,” stated Grace.