Child’s Play Communications, an agency specializing exclusively in public relations and marketing communications for products targeted to moms, is celebrating its 20th anniversary in 2008 by launching an extensive array of timely new services to reach this important market. Recognized for its successful outreach to top media for the past two decades, and more recently for its broader online and direct-to-mom capabilities, Child’s Play is introducing initiatives that will impact the purchasing decisions of today’s multi-tasking, all-demanding, time-crunched mom. New programs include:  Team Mom (Child’s Play’s very own network of mom bloggers, influencers who will share their opinions and product recommendations with a minimum of 500,000 other moms per month), Blogger Brunch (a special invitation-only gathering for the most important online media reaching the mom market) and Mom Fests (live events featuring product demonstrations and hands-on opportunities for targeted moms in major markets around the country).