Whole Foods Market has announced it is launching Whole Earth Generation, a video podcast series dedicated to raising environmental awareness among today’s youth.  The initiative kicked off last week with a search for six fresh-faced personalities ages 8 to 17 to be considered as hosts of this green-themed series. Episodes of the Whole Earth Generation video podcast series will address topics generated by Generation Y and Z. Highlights of the series include interviews with celebrities and peers, ideas for a sustainable future, cool green products, and how to convince skeptical families and friends that green is the way to go.  Says Heather Kennedy, senior coordinator of national marketing for Whole Foods Market:  “So many shoppers tell us they have learned how to be more environmentally conscious by listening to their kids. We hope this program takes that trend to an even broader audience via the Internet.”

 

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