The Knot Inc. has announced it has acquired The Bump Media Inc., publisher of The Bump local magazine and website dedicated to pregnancy and first-time parents. The acquisition further enhances The Knot Inc.’s mission of helping couples at key lifestages connect with the content and services they need. This addition also provides the baby and maternity advertisers in The Knot local network an increased opportunity to reach this important market.  The Bump local magazines are detailed guides to the local maternity and baby scene in 11 top tier markets: Los Angeles, New York, Orange County, San Diego, Phoenix, Denver, Houston, Dallas, Atlanta, Seattle, and Portland. These convenient, digest-size publications are included in the prenatal packs that are provided to expecting moms at over 750 premier OB/GYNs and 100 high-end retail outlets across the country.   The Bump is the perfect complement to our already robust online baby and pregnancy offerings at TheNestBaby.com,” says David Liu, CEO The Knot. “There is a significant barrier of entry to distributing materials through OB/GYN offices. The Bump’s already established relationship with this trusted resource lends credibility to the brand and a unique ability to connect with this consumer at their earliest stage of pregnancy.”

 

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