Further expanding its reach in the parenting space garnered through Nickjr.com, the Nickelodeon/MTVN Kids and Family Group announces the acquisition of Babunga.com network of parenting sites and its integration into Nickelodeon’s ParentsConnect.com.  The consolidation of Nickelodeon’s ParentsConnect and the Babunga sites, which include babynamesworld.com, 3dpregnancy.com and wikiparenting.com, among others, will provide a formidable platform to support Nickelodeon/MTVN Kids and Family Group’s brand-new ParentsConnect Network, which offers marketers a targeted approach in reaching a wider range of parents. We are already a leader online with parents and families because of Nickjr.com, the number-one preschool-parenting website,” says Steve Youngwood, executive vice president, Nickelodeon/MTVN Kids & Family Group.

“Now with the acquisition of Babunga’s family of sites and its integration

 Nick’s ParentsConnect, we are also leaders with expecting parents. As our brand continues to expand to provide more family experiences, the new site will allow us to reach more parents online than ever before.”

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