Kohl’s Corporation announced the launch of Jumping Beans, a new private children’s playwear brand. The new cross category brand, the largest introduction in children’s, will include quality apparel and home products at a great price. Jumping Beans apparel is now available in all Kohl’s stores nationwide and Kohls.com. Home products will be added to the assortment in May 2008.  Jumping Beans invites moms to get inspired with colorful, easy-to-wear, easy-to-care for mix and match tops and bottoms that focus on style, quality and value. Apparel is sized for boys and girls from newborn to 7 years old.

“We are excited to build upon our exclusive and private brand strategy with the introduction of Jumping Beans, our largest launch in the children’s category,” says Kevin Mansell, president of Kohl’s. “The new children’s collection will meet the diverse needs and desires of our female shoppers from fashion to quality and exceptional value.”

 

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