Visit the conference website for updates on speakers, sponsors and the event schedule.

Speaker and sponsorship opportunities are still available. Call Liz Fongemie at 860-724-2649 x11 for more information.

Cameron won the “You Take The Cake” best speaker award for her dynamic, informative and entertaining opening keynote, “Parenting By Millennials: What Would Dr. Spock Say About New Technology, Crowdsourcing and Online Communities?.” It was a tour de force of the new cultural realities, and lifestyles of moms born between the years 1977 and 1996. The award was sponsored by Cakes.com.

“It’s so unusual for the first speaker at any conference to win best speaker. But Rose’s session really floored everybody,” according to Liz Fongemie, M2Moms® Director. “It was so strong and compelling that everyone remembered it even after all the other great speakers. That really is amazing when you look at this year’s other top five presenters.”

For example Stacy DeBroff, Mom Central Consulting, who is always on TV and quoted everywhere, provided truly new ideas in her amazing presentation, “Generations vs. Ages & Stages: When It Comes To Mom’s Marketing Decisions, Which Reigns Supreme?” And Stephen Reily, Vibrant Nation, delivered incomparable insights into the older segment of the mom market during his session “The "Graduate" Mom (And We Don’t Mean Mrs. Robinson)”.

“As a mom myself,” Fongemie added, “I was fascinated by Missy Maher & Sabrina Macias’ Edelman session “The Modern Family: The Next Bump” which premiered important new research. And probably just as unusual as Rose winning as the opening speaker, was that the closing speakers Jim Lecinski, Google & John Ross, Shopper Sciences were also voted into the top five for their session “How to Connect with the Digital Mom at the Zero Moment of Truth (ZMOT)”, it was a phenomenal ‘Ah-Ha’ moment for all of us.”

“All the sessions really showed how marketing to moms continually changes, both as different generations of moms evolve, and as their kids and families age and mature. M2Moms® is always attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, Barilla, IKEA, Mead Johnson, Sherwin-Williams, GM, NY Life, Heinz, Symantec, Hasbro, BBC, NBA, Walt Disney, P&G, Bayer and Coca-Cola. Smart brands attend,” Fongemie stated, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central Consulting, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, iVillage, WebMD, Zeldis Research Associates, Rondo, Creative Hands, Alexx, Inc., Plum District, 360 PR, Carolina Pad, Cakes.com; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, National Geographic Kids, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

The session, “A New Approach To Family Marketing For The Changing Times In Which We Live — Highest Common Ground” will be held Tues., October 18 as part of the pre-conference activities at the headquarters hotel, The Hard Rock. It will be followed by M2Moms® opening reception also in the Hard Rock Hotel, 230 North Michigan Ave., Chicago.

In the workshop, moderated by Laurie Klein, VP and George Carey, Founder & CEO, The Family Room, “the brands will share insights, practical strategies and examples of how they are engaging families in the work they do. The session will also include findings from a recent study by The Family Room.” Klein explained, “We found a whole new array of collaborative family decision making styles in which success is not based on the brand generating the most kid passion or mom passion, but to the one that finds the Highest Common Ground between them.”

“For the last fifty years,” Klein added, “marketing to families and children has been a fairly straightforward affair: We chose a target based on who we perceived to be the primary decision maker (usually moms), we got to know her and her needs inside out, and we created products and marketing tactics that gained entry into the home through mom as gatekeeper. But our new research has broader implications for brands marketing to moms.”

“Marketing to moms continually changes, both as different generations of moms evolve, and as their kids and families age and mature. I’m sure this presentation will give every mom marketer in the audience a lot to think about,” commented Liz Fongemie, M2Moms® Director.

“Every year, M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is just as impressive. Smart brands attend,” Fongemie stated, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Zeldis Research Associates, Rondo, Creative Hands, Alexx, Inc., Plum District, 360 PR, Carolina Pad, Cakes.com; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, National Geographic Kids, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

About National Geographic Kids: Through award-winning magazines, books, website, apps, games, toys, television series and events, National Geographic Kids inspires and excites young adventurers to explore the world in a fun, animated way. As the only kids brand with a world-class scientific organization at its core, it is consistently ranked as one of the most trusted brands by parents. National Geographic Kids and Little Kids magazines are photo-driven publications published 10 times a year and are available by subscription in print and on tablets. Its action-packed website kids.nationalgeographic.com empowers kids to learn about the planet through games, contests, crafts, photo galleries, quizzes and blogs about cultures, animals and destinations. National Geographic Kids Books publishes as many as 100 nonfiction titles each year and teaches the youngest readers why the world is a weird, fascinating and fun place. National Geographic Kids Entertainment brings the renowned National Geographic brand to live-action, entertainment-driven television, home video and online programming. Copyright (C) 2011 National Geographic Ventures. All Rights Reserved.

Murali’s talk, titled “How Room to Read is Empowering Girls to Become Empowered Women – Like You!” is sponsored by Ketchum, one of the largest and most geographically diverse public relations agencies in the world. Murali explained, “I will show how corporations and volunteers have been innovative within their spheres of influence, particularly around Room to Read’s Girls’ Education program, to help empower girls to become empowered women – just like the women in the audience at M2Moms®.”

“Room to Read has demonstrated phenomenal growth over the last several years, impacting over six million children by the end of this year and specifically supporting over 10,000 girls and enabling them to stay in school and graduate with the skills they need to succeed. Room to Read’s growth has been made possible by corporations and volunteer networks around the world that build awareness in their communities and leverage their connections for immense social good.”

“I’m sure this presentation by Room to Read will give mom marketers in the room valuable insights into how to use global brand power to achieve social good and further solidify brand reputation and customer loyalty,” added Liz Fongemie, M2Moms® Director.

“Every year,” Fongemie continued, “M2Moms® attendees include a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is just as impressive.”

“Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Zeldis Research Associates, Rondo, Creative Hands, Alexx, Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, National Geographic Kids, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

“According to comScore, over 40% of all time online for Moms 25-54 is communicating,” Lauren Weinberg, VP of Strategic Insights and Research, Yahoo! explained. “The interesting thing about sharing content is the fact that it originates from outside the walled gardens of our social network, but has the power to promote further engagement and connection within our networked communities. And even more compelling is the rise of social interaction around content across the many unexpected places moms spend time online.”

Yahoo! research will also address other marketer questions like: Is there a framework to content sharing that impacts marketing? What’s the value of my company website versus my fan page? Which page should I be pushing consumers towards with my paid traffic? What are some new and fresh examples of social + content that have positive marketer impact?

“Yahoo! is one of the original online enterprise providers and the generator of reams of online knowledge and I’m sure all the mom marketers in the audience will be fascinated to learn about Yahoo!’s moms online insights,” added Liz Fongemie, M2Moms® Director.

“Every year,” Fongemie continued, “M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is just as impressive.”

“Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

]]> http://m2moms.wordpress.com/2011/09/07/m2moms-features-new-yahoo-research-about-how-moms-use-social-content/feed/ 0 Patti Minglin Lauren Weinberg, VP of Strategic Insights & Research, Yahoo! http://m2moms.wordpress.com/2011/08/31/moms-and-social-media-whats-working-and-whats-next/ http://m2moms.wordpress.com/2011/08/31/moms-and-social-media-whats-working-and-whats-next/#comments Wed, 31 Aug 2011 19:02:00 +0000 PME Enterprises https://m2moms.wordpress.com/2011/08/31/moms-and-social-media-whats-working-and-whats-next/ ]]> Kumon Learning Centers Case Study Featured at M2Moms®

Diane Ridgway-Cross will debut fresh thinking regarding the latest trends behind moms and social media, based on Frank About Women’s exploration of real moms’ social media habits. She’ll discuss surprising new insights about how, where, when and why moms choose to engage with brands on social media. Attendees will be buzzing about:

1. What moms really expect from brands on social media
2. The types of content they’re most likely to see and share
3. New ways to use social media to not only strengthen relationships with current customers, but also to acquire new customers

Diane will also share a client case study from Kumon Learning Center, discussing the exciting journey of how Frank About Women helped redefine Kumon’s target, reinvent their social media program and reimagine success metrics beyond what anyone thought possible. This major transition shifted millions of dollars from traditional touchpoints to an insight-driven, mom-centric, 100% digital and social strategy.

“I’m sure all the mom marketers in the audience at the 7th Annual M2Moms® – The Marketing to Moms Conference, October 19 & 20, 2011, Chicago Cultural Center, will be riveted by this comprehensive drill-down. They’ll be especially interested to see how it all came together in the Kumon case study,” added Liz Fongemie, M2Moms® Director.

“Every year,” Fongemie continued, “M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is just as impressive.”

“Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

]]> http://m2moms.wordpress.com/2011/08/31/moms-and-social-media-whats-working-and-whats-next/feed/ 0 Patti Minglin Diane Ridgway-Cross, Frank About Women http://m2moms.wordpress.com/2011/08/24/modern-moms-study-premiering-at-m2moms/ http://m2moms.wordpress.com/2011/08/24/modern-moms-study-premiering-at-m2moms/#comments Wed, 24 Aug 2011 16:58:42 +0000 PME Enterprises https://m2moms.wordpress.com/2011/08/24/modern-moms-study-premiering-at-m2moms/ ]]>   Liz Hawks, Senior Vice President and founding co-chair of Fleishman-Hillard’s marketing-to-moms practice, FH Moms, will unveil the results of a national survey executed in partnership with ModernMom.com at the 7th Annual M2Moms® – The Marketing to Moms Conference, Oct. 19 and 20, 2011, Chicago Cultural Center. The study identifies ways marketers should modernize their communications to bridge the gaps that exist between their brands and today’s modern mom consumers. Hawks will present the 2011 study, co-sponsored by Fleishman-Hillard and ModernMom.com, with Jenn Moore, ModernMom.com SVP of Content and Marketing.

Hawks explained, “A modern mom is a mom, partner, friend, chauffeur, room mom, employee, boss, finger paint expert, bill payer, chef, hostess, playdate coordinator and multi-tasker who is intuitive, powerful and resourceful. But the study went beyond these labels, to uncover what captures her attention and keeps her engaged.”

“The study identifies who influences her and who she influences. It shows how brands can capture her recommendation and purchasing. It also examines how brand messaging should or shouldn’t vary if she is working or not, gen Y or gen X, general market or multicultural.” Hawks added, “Brand marketers will take away from our session a deeper understanding of how to break through to today’s modern mom in the modern ways she expects.”

“Because Fleishman Hillard is one of the world’s leading strategic communication firms, and ModernMom.com is the trusted online community for the woman behind the mom, I’m sure all the mom marketers in the audience will be fascinated to learn about this hot-off-the-press research,” added Liz Fongemie, M2Moms^® Director.

“Every year,” Fongemie continued, “M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, and this year is more of the same.”

“Smart brands attend,” Fongemie added, “because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, WebMD, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms^® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms^® is produced by PME^® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

]]> http://m2moms.wordpress.com/2011/08/24/modern-moms-study-premiering-at-m2moms/feed/ 0 Patti Minglin Liz Hawks, SVP & founding co-chair of FH Moms Jenn Moore, SVP of Content & Marketing, ModernMom.com http://m2moms.wordpress.com/2011/08/10/marketing-to-moms-conference-case-study-bounty-cleans-up-schools/ http://m2moms.wordpress.com/2011/08/10/marketing-to-moms-conference-case-study-bounty-cleans-up-schools/#comments Wed, 10 Aug 2011 14:38:00 +0000 PME Enterprises https://m2moms.wordpress.com/2011/08/10/marketing-to-moms-conference-case-study-bounty-cleans-up-schools/ ]]> One of moms’ most beloved brands, Bounty, helped PTO and PTA leaders make 25,000 classrooms cleaner, brighter and germ-free for kids and teachers with the "We Love Our School" classroom clean-up campaign. A case study of the campaign will be presented by Tim Sullivan, President, School Family Media, Inc., at the 7th Annual M2Moms® – The Marketing to Moms Conference, October 19 & 20, 2011, at the Chicago Cultural Center.

The campaign was part of Bounty’s broader “Make a Clean Difference” initiative. Sullivan explained, “Through School Family Media’s proprietary relationship with PTOs and PTAs nationwide, Bounty was able to sponsor and provide cleaning product for 1,000 “We Love Our School” events. In the end, the grime was gone, but the tangible excitement around the Bounty brand was shared by all the participating moms, kids and teachers who wanted to support the brand that cared enough to help their schools.”

Sullivan added, “Influential PTO and PTA leader-moms from across the country and all demographics went to dedicated Facebook pages to share their stories, their school pride and their appreciation of Bounty, while celebrity mom, Julianne Moore, garnered national TV and print coverage for Bounty and a great cause by helping to clean classrooms at a New York City public school.”

“I’m sure all the brand marketing teams and execs from leading mom marketers who always attend M2Moms® will be eager to hear how the Bounty program worked,” according to Liz Fongemie, M2Moms Director. “Every year M2Moms® is attended by a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, to name just a very few.”

“Smart brands attend,” Fongemie added, “because they know that moms buy everywhere for everybody. Keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms® Proudly Supports: Room to Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

]]> http://m2moms.wordpress.com/2011/08/10/marketing-to-moms-conference-case-study-bounty-cleans-up-schools/feed/ 0 Patti Minglin Tim Sullivan, President, School Family Media Inc. http://m2moms.wordpress.com/2011/08/08/moms-feel-more-independent-than-5-years-ago-but-independence-comes-with-a-price-their-health/ http://m2moms.wordpress.com/2011/08/08/moms-feel-more-independent-than-5-years-ago-but-independence-comes-with-a-price-their-health/#comments Mon, 08 Aug 2011 12:40:00 +0000 PME Enterprises https://m2moms.wordpress.com/2011/08/08/moms-feel-more-independent-than-5-years-ago-but-independence-comes-with-a-price-their-health/ ]]> The majority of American moms (61%) feel more independent today than they did five years ago. They report the greatest strides in career advancement (67%), education (58%) and politics (45%). But when it comes to health, less than a third of moms (28%) believe women have made the greatest strides in health. In fact, one in three moms (39%) believes society values men’s health more than women’s health, according to a new survey of 2,500 Americans.

The survey found that when money is tight, one in three moms (35.3%) have paid for others’ drug prescriptions instead of their own. A majority of moms agree that their families rely on them to be in charge of health-related decisions (90%) and fear that if they become sick, their family will have difficulty managing everyday activities (84%). Nine in 10 moms (90%) say they put their family’s health needs ahead of their own.

“Especially in light of health reform which is seeking behavior modification and prevention to reduce pressure on the healthcare system, moms as the chief medical officer in the home are critically important,” said Monique da Silva, Head of North America Healthcare for Ogilvy Public Relations Worldwide and a working mother of three. “It is critical that we truly understand and uncover the key pressure points that will get women to stop, consider and act on health information for their families and for themselves.”

Monique da Silva is a featured speaker at the 7th annual M2Moms – The Marketing to Moms Conference, October 19 & 20, 2011 at the Chicago Cultural Center. For conference schedule and information: www.m2moms.com or 860.724.2649 x11.

*About the Survey: For this study, moms and dads are defined as parents with children <18 living in the household. Ogilvy Public Relations Worldwide developed the study with the objective of understanding Americans’ perspectives on women’s independence, specifically related to healthcare. TNS Global conducted the online survey among a nationally representative sample of 2,500 Americans ages 18 and over. The survey was fielded June 21 to June 22, 2011, and has a margin of error of +/-2.0% at the 95% confidence level.

]]> http://m2moms.wordpress.com/2011/08/08/moms-feel-more-independent-than-5-years-ago-but-independence-comes-with-a-price-their-health/feed/ 1 Patti Minglin http://m2moms.wordpress.com/2011/08/02/huggies-mominspired-case-study-at-m2moms/ http://m2moms.wordpress.com/2011/08/02/huggies-mominspired-case-study-at-m2moms/#comments Tue, 02 Aug 2011 19:14:00 +0000 PME Enterprises https://m2moms.wordpress.com/2011/08/02/huggies-mominspired-case-study-at-m2moms/ ]]> “Huggies^® MomInspired^® is a win for entrepreneurial moms and a win for Kimberly-Clark,” stated Stephen Paljieg, Senior Director, Corporate Growth and Innovation Kimberly-Clark Corporation. Paljieg will present a case study, ‘Mom The Inventor – Huggies® MomInspired’, at the 7th Annual M2Moms® – The Marketing to Moms Conference, October 19 & 20, 2011, Chicago Cultural Center.

“By making small seed grants to entrepreneurial moms, the Huggies^® MomInspired^® program helps recipients develop products and services that provide real solutions to moms everywhere.” Paljieg explained, “The program establishes an innovation ecosystem that feeds the Huggies^® innovation program. Plus it reaches beyond grants to provide moms with business-building knowledge, a creative community on-line, mentoring by Kimberly-Clark employees, and other benefits.”

“I’m sure all the mom marketers in the audience will be fascinated to see how the program developed and grew. How it strengthened Huggies^® relationship with the moms community at large and generated long term goodwill for Kimberly-Clark across the board,” added to Liz Fongemie, M2Moms^® Director.

“Every year,” Fongemie continued, “M2Moms® is attended by brand marketing teams and execs from leading mom marketers across a broad spectrum of product categories. We’ve had attendance from a really diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola, to name just a very few.”

“Smart brands attend,” Fongemie added, “because they know that moms buy everywhere for everybody. Keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category. In addition to the speed-of-light changes in moms’ technology, moms’ needs change as their kids grow and their families mature. So, marketing to moms is a continual and evolving process.”

M2Moms® sponsors include Title Sponsors: Good Housekeeping and About.com; Associate Sponsors: What to Expect, Mom Central, The Bump, Fleishman-Hillard, School Family Media, Destination Maternity, TLC Parentables, Ogilvy Public Relations Worldwide, Resonate Networks, Vibrant Nation, PMP, Euro RSCG Chicago, Google, Shopper Sciences, Frank About Women, Edelman; Showcase Sponsors: Ketchum, First Choice Facilities, Meredith Print Advantage, Meredith Parents Network Custom Solutions, Rondo, Creative Hands, Alexx Inc., 360 PR, Carolina Pad, Cakes.com, iVillage; Workshop Sponsors: Zocalo Group, Eric Mower & Associates, Yahoo!, Lattimer Communications; Video Content Resource: Snippies. M2Moms^® Proudly Supports: Room To Read.

For conference schedule and information: www.m2moms.com or 860.724.2649 x11. M2Moms^® is produced by PME^® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

]]> http://m2moms.wordpress.com/2011/08/02/huggies-mominspired-case-study-at-m2moms/feed/ 0 Patti Minglin image