Kodak’s Branded YouTube Channel Is ‘ForMom’

In support of its current “It’s Time to Smile” marketing campaign, Kodak announced ForMom, a unique, branded YouTube channel featuring user-generated testimonials from real Moms on topics ranging from parenting and cooking to health, beauty and exercise. Kodak developed this online resource as a one-stop shop for busy Moms looking to reconnect and share. This online destination also features special information from YouTube content providers.

“Kodak knows Moms today are looking for ways to reconnect in their busy lives,” said Leslie Dance, VP of Brand Marketing & Communications at Kodak. “Kodak’s ForMom YouTube Channel is a destination where Moms can share and find new ways to connect with friends and family.”  The channel, developed with Ogilvy & Mather, supports Kodak’s 2009 “It’s Time to Smile” platform designed to help consumers reconnect and strengthen their relationships through photography, making it easy to share moments and memories.  “Video is the fastest growing type of content on the internet,” noted Aaron Griffiths, Creative Director at Ogilvy & Mather. “By housing content on YouTube, we are making it easier for Moms to find and share content that’s valuable to them. We’re also making sure Moms know Kodak sees them as one of the brand’s most important audiences.”

In addition, Kodak recently announced a YouTube contest called True Colors: Video Portrait Challenge inviting consumers to submit video family portraits. For more information about the contest and to view submissions, please visit the Kodak YouTube channel.

 

Dairy Farmers and Milk Processors Are Encouraging Mom to ‘Raise Your Hand 4 Milk’

In an attempt to improve the nutritional quality of school meals, there is growing concern that schools will soon remove chocolate milk from the lunch line. “Groups calling for chocolate milk to be taken out of the cafeteria due to concerns over added sugars are not looking at the big picture,” said New Jersey-based registered dietitian, exercise physiologist and mom Felicia Stoler, DCN, MS, RD. “Nearly 70 percent of the milk children choose to drink in school is flavored, which offers the same nine essential nutrients as white milk, including a number of nutrients that kids are not getting enough of such as calcium, vitamin D and potassium.”

Now, the nation’s dairy farmers and milk processors are joining the national conversation on healthy school lunches by providing Moms with the facts about the nutritional benefits of drinking low-fat or fat free chocolate milk and are helping keep chocolate milk in schools with a new campaign called Raise Your Hand for Chocolate Milk. Launched earlier this week, the campaign includes a new website (RaiseYourHand4Milk.com) where Moms can learn the facts, read the science and show their support for chocolate milk by signing the Raise Your Hand petition.  Moms can also view video messages from other Moms—including pediatricians, dietitians and celebrities.  “As a mom and nutrition expert with a particular focus on kids’ health and wellness, I’ve joined this campaign to make sure moms know the facts and raise their hands,” said Stoler. “Moms can’t be with their kids at every meal. I think it’s essential to make sure schools are offering nutrient-rich options that kids will actually choose without mom standing over them.”

Lilly Pulitzer Launches Year Long ‘Lilly Loves Green’ Campaign

Beginning this November, Lilly Pulitzer is launching a year long “Lilly Loves Green” campaign. Following the brand’s 50th Anniversary “Jubilee”, the launch of Lilly Pulitzer’s year of green comes perfectly timed with America Recycles Week, which runs from November 8th to the 15th. Fortunately people have been recycling Lilly Pulitzer for years, whether passing it along to future generations to enjoy, or searching consignment stores for pieces they know will last for decades. So Lilly Pulitzer is introducing a capsule of items that are just that…the “Originals” collection.  Beyond being “sustainable” in concept, the collection itself is also eco-friendly: All hangtags and in-garment labels are made of 100% recycled material. The collection is officially endorsed by Cotton Inc., and the dye process in which the garments are printed is internationally certified as using low-impact dye, eliminating any harmful byproducts. 

Lilly Pulitzer is inviting customers nationwide to dive into their closets to recycle for mother earth and an incredibly good cause…The Princess Project, a 100% volunteer effort and non-profit organization that provides free dresses and accessories to high school girls who could not otherwise afford them to wear to one of the most memorable nights in a girl’s life…prom. Between November 8th and 15th, customers are asked to donate “gently worn” special occasion dresses (old prom, bridesmaid and other one-hit wonders in the closets!) to help make memories for some deserving young girls! For every dress donated, customers receive a $10 credit towards their next “Originals” purchase. Dresses can be dropped off at participating Lilly Pulitzer.

Looking for more great green ideas?  Don’t forget to attend Good And Green®-The Green Marketing Conference, November 17 & 18 at the Chicago Cultural Center.  To register contact Heidi Bouthiette at 860-724-2649 x 15 or heidi@pme-events.com.

M2Moms® Speaker Named One Of The ‘25 Most Influential Women In Social Media’

Wow—we just saw Jessica Smith, VP of Fleishman-Hillard, on a workshop panel at M2Moms®-The Marketing To Moms Conference (the topic was how to successfully mix the online and offline to activate ‘Momfluentials’) and now we find she is one of the “25 Most Powerful & Influential Women in Social Media 2009”.  Congratulations, Jessica—and the other smart and innovative women who are leading the way in social media! 

http://immediateinfluenceblog.com/25-of-the-most-powerful-influential-women-in-social-media-2009/

Lifetime Digital Debuts Two New Sites For Moms

Lifetime Digital has announced the re-launch of MothersClick.com and the debut of LifetimeMoms.com, two major initiatives to strengthen Lifetime Networks’ bond with mothers by creating communities to connect with others like them.

The all-new MothersClick.com features a dynamic conversation engine that empowers women to easily find discussion topics by keywords and to engage with other moms across thousands of subjects.  Mothers simply type in words or key phrases of interest and are immediately shown all conversations on that topic, filtered into content types including questions, reviews, polls, photos and classifieds.  LifetimeMoms.com unites 13 top mom bloggers under one umbrella to inspire honest, real and thought-provoking dialogue by moms for moms. These Lifetime Moms provide original content across a variety of categories, including Parenting, Beauty & Style, Fit & Healthy, Food, Steals and Deals, forming the foundation of a growing vertical ad network. More than 50 mom blogger sites currently participate, with plans to grow to more than 200 in 2010.

“Lifetime has celebrated, entertained and supported women for years, and we are excited to announce two great new initiatives to deepen our relationship with mothers,” said Andrea Wong, president and CEO of Lifetime Networks. “MothersClick.com and LifetimeMoms.com herald a deep commitment to fostering conversations and building real communities – not marketing slogans – for mothers.”

Clorox® Clean-Up® Launches ‘Power A Bright Future’ Grant Program

During these tough economic times, budget cuts are an unfortunate reality—and kid’ programs have been hit hard.  Clorox® Clean-Up® is here to help. Through its new Power A Bright Future grant program, the Clorox® Clean-Up® team will award five grants of $10,000 each to applicable kids’ programs – in hopes of enriching kids’ lives across the country.  From November 2-29, 2009, the Clorox® Clean-Up® team invites individuals to nominate non-profit kids’ programs for a Power A Bright Future grant by submitting a photo and short essay about the project for consideration. Each winner will receive a $10,000 grant to help the project grow and flourish. Winners will also be featured within an advertisement in an issue of People magazine.  “Moms are very important to us and we want to help them in every way possible – from helping them clean their homes to helping provide an enriching after-school program for their kids,” said Selin Alkan, associate marketing manager at The Clorox Company. “These important programs have the power to shape lives and bring about positive change for kids everywhere, and the Clorox® Clean-Up® team is thrilled to be able to help.”  A panel of influential children’s advocates including representatives from the National Education Association Health Information Network, Mom Central Consulting and Extraordinary Mommy.com will review all submissions and select 50 finalists based on criteria that includes: impact of program on kids; quality of the entry; and fitting within the contest theme of helping kids’ programs .  From December 7th – January 17th 2010, the public will have the opportunity to vote online (www.facebook.com/cloroxcleanup) for their favorite kids’ program. The final five will be announced by the last week of January. As a thank you for voting, consumers will receive a Clorox ® Clean-Up® coupon the first time they vote.

Oral-B® Helps Moms Capture ‘Smile-Stages’

Remember when Johnny lost his two front teeth or Susan got her first visit from the tooth fairy? Now Oral-B® is giving parents the opportunity to capture those important “Smile-Stages” through multimedia scrapbooks. Oral-B Stages and Scrapblog.com have teamed up to encourage parents to capture all of their children’s most memorable Smile-Stage moments by visiting www.oralb.com/smilestages to upload photos and create personalized, multimedia scrapbooks that can be viewed and shared online, or printed and delivered to your home. As part of the program, parents can choose a theme for their Smile-Stage Scrapblog background, depending on the time of year. There is a theme for all of the candy-eating holidays when oral care is especially important, including Halloween, the winter holidays and Easter, as well as a general, any-time-of-year template. Parents can also find oral care tips on www.oralb.com/smilestages to help them better understand the oral health needs of children at every stage. “Tooth decay is the most common chronic childhood disease, so it’s important to teach children effective tooth brushing habits, especially around the candy-focused holidays, like Halloween and Easter,” says dentist and mom, Dr. Jennifer Salzer. “As a parent and dentist, I believe there is something special about a child’s smile at every stage. Oral-B Stages is helping to make oral care fun, while also reminding parents that their children’s beautiful smiles can be maintained by encouraging proper oral care habits early on in life.” Parents who create an Oral-B Stages Smile-Stages Scrapblog will be entered for a chance to win one of ten free hard copy keepsake books of their personalized scrapbooks.

St. Louis Chevy Dealers Have ‘Mommy Madness’

Mid America Chevy Dealers (located in the St. Louis area) have ‘Mommy Madness.’ In an effort to showcase the new Chevy Traverse and the all-new 2010 Chevy Equinox, the auto group has sent six Mommy Bloggers (who are members of the Mid America Chevy Dealers Mom Squad) on fun missions while driving the two featured cars. The Moms will be blogging about their experiences at www.MommyMadnessSTL.com and the general public can follow their stories and vote for their favorite Mom. All voters will be registered for a girls’ spa trip for two. In addition to the blogs, the auto group is offering consumers the opportunity to test drive the two featured cars in exchange for a free one-hour massage from Massage Envy. Said Kathy Federico, president of the Mid America Chevy Dealer Association. “Who doesn’t need a moment away from the madness of everyday life? A fun and exciting test drive, plus a free massage at any Massage Envy clinic, are stress-relieving breaks that every Mom deserves.”

New Sites Offer Support, Advice For Overweight Teens And Their Moms

Using a combination of social media, fashion, food, exercise and fun, two new sites have been launched to provide support and guidance for overweight teens and their Moms. Fitsmi (www.fitsmi.com) and Fitsmi for Moms (www.fitsmi.com/moms), not only helps teen girls make healthy behavioral changes and improve self-esteem, but gives Moms the advice they need to help their daughters. “After listening to many teens and their moms talk about the help they wish they had, our team created a destination that treats an overweight teen girl first as a teenager and helps her feel better about herself in a world that makes being overweight an emotionally painful experience. It’s designed to help a teen girl feel connected, supported, motivated and inspired to make healthy changes,” says Fitsmi’s founder and CEO Linda Frankenbach, who herself was a teen who struggled with her weight. “Teen girls are the mothers of tomorrow and it is so important they learn what to do to be healthy. In doing so, they will be better equipped to help their future families stay healthy.” Fitsmi for Moms includes: expert advice, coaching skills, professional counseling and connection with other parents to help Moms successfully support their daughters and to help turn a potentially difficult parenting situation into a positive mother/daughter team effort. The sites are designed to be used by teens and Moms who do not have professional help and are also being used as resources for pediatricians who want to offer affordable programs to their patients.

Sales Manager Needed For Beyondmotherhood.com

Beyondmotherhood.com, an online resource designed to empower all moms as they take steps re-enter the workforce, is seeking a Sales Manager that is experienced, intelligent and aggressive interactive online advertising sales professional who can grow in a dynamic and creative environment. . The individual will target and develop new national accounts. Other responsibilities and qualifications include:

• National (interactive) online advertising sales experience selling to advertising agencies and clients 
• Strong communication skills to convey programs and creative advertising opportunities 
• Good at building long term and substantive relationships with agencies and national advertising clients 
• Evaluate specific business categories and marketplace trends in order to identify prospective accounts that desire a mom genre
• An entrepreneurial approach to business that partners with clients 
• A person who really enjoys what they do for a living and is seeking a stable, secure and growth oriented home 
• The ability to structure deals and advertising.
• The ability to call on national advertisers to represent Beyondmotherhood.com and present creative interactive advertising programs unique to this brand. 
• Proven track record of success in sales career 
• Highly sales motivated individual with solid business acumen, prospecting and closing skills
• Bachelors degree in a business related field

Depending on a candidate’s qualifications, the compensation could include a modest salary plus incentive compensation based on company revenues.  Stock ownership opportunities could be available for the right candidate.  This is a virtual position, so candidates can be located anywhere within the US.  Interested applicants should send resume and cover letter to:  info@beyondmotherhood.com